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Since its launch
These core concepts are applied to the construction of the product all the way to the physical spaces they live in
The hope is to get younger generations hip to what is actually influencing them
subtle embroidered branding and a comfortable
Rokit Real One Jacket - Cream 10 Since its launchSomeone once said champions are made, not born, from something deep inside a desire, a dream, a vision. These lessons and attitudes learned through trial and tribulation are the basis of the ROKIT lifestyle, both on and off the court; a product of blood, sweat and tears. Inspired by a unique marriage of skateboarding and street basketball subcultures framed in a contemporary aesthetic, ROKIT is an homage to champions born of pavement and blacktop.